Spinella: Used Volume Up for Dealers, ALG on Importance of Brand Perception June 5, 2014
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Retail Used Volume Jumps over April but Flat from Year Ago

Art Spinella
President
CNW Research

May saw a significant increase in retail used sales volume month-over-month, but not year-over-year – 11% over April but only 100 units higher than May 2013. Both franchised and independent dealers were up – 4.3% and 3.4%, respectively, compared to a year ago. Private party sales fell nearly 8% as part of a recent trend differing from last year in the spring, when private party sales were climbing.

Here’s Art Spinella’s latest retail used vehicle sales report

Volume Down but Prices Up for Private Party – 8.3% Gain Over Last Year:
Franchised saw leap of 25% over last year, while independents saw 4.6% drop.

Franchised Dealers Seeing Highest Average Prices -- $15,467 in May:
Private party averaged $7,519, and independent dealers saw $6,883.

Buy Here Pay Here Dealers Had a 20.9% percent Increase in Sales:
Sub-550 FICO Score customers up more than 9% vs. a year ago to 734,165 units.
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Honda and Mercedes-Benz Lead ALG’s Brand Perception of Quality

Larry Dominique
President
ALG

Brand perception now plays a vital role in new vehicle sales growth and used vehicle value retention. Honda and Mercedes-Benz deliver the highest quality vehicles, according to ALG’s Brand Perception of Quality (BPQ) study. Honda had the highest Mainstream brand ratings, followed by Toyota and Volkswagen. Mercedes-Benz led Premium brands, followed by Lexus and BMW. European automakers took six of the top seven Mainstream brands.

See the full analysis for the ALG Brand Perception of Quality

Japanese Automakers Took Three of Top Four Mainstream Brands:
Domestic brands GMC, Ford, and Buick finished next in the top Mainstream brands.

Brand Perception Directly Impacts How Quickly Vehicles Will Depreciate:
Consumers may lack experience with brand and need to consider how perceived in marketplace.

Volkswagen and Subaru Saw Lifts with College-Educated Respondents:
Jeep leaps into top three brands for Millennials, who value authenticity.
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